Blown
Brand Direction · Creative Direction · Content & Production
2026
BLOWN was born from a deep expertise of hair.
Over twenty years in the chair for its founder, Olivier Lebrun, and one conviction: you can ask less of water without asking less of care.
The product existed.
So did the expertise.
What remained was to give them a territory.
Start from hair.Not fromhaircare codes.
BLOWN already had the essentials: a legitimate story, an expert founder and finished products.
What was missing was not a new identity.
It was a way to make all of it visible.
Start from hair, rather than from haircare codes.
Its matter. Its movement. Water. Gesture. Light.
Build a language that is more editorial, more tactile, freer, where the product need not always sit at the centre for the brand to be recognisable.
We built BLOWN’s visual and editorial territory, then designed the content system able to keep it alive over time.
Creative direction, social, campaigns, image and film become expressions of one same language.
Not a succession of content. A recognisable territory.
A territory.Not a succession of content.
Building the brand beyond the product.
- Brand Strategy
- Creative Direction
- Content Direction
- Image & Film Production
A brand territory designed to be recognisable, whatever the format.
MAKE BLOWNRECOGNISABLE.
Next Project
Combray→Esthétique intégrative · Brand Strategy · Creative Direction
Back to Projects