Staymakom
Brand Direction · Creative Direction · Web Design · Content & Production
2026
STAYMAKOM starts with a simple belief: a place alone does not make a journey.
The platform curates hotels and builds experiences around them to reveal another side of Israel.
The promise existed.
What remained was to give it a form.
Establish STAYMAKOM as a brand in its own right.
Move away from the expected codes of travel, perfect landscapes, endless destinations, generic imagery.
A travel brand conceived as a cultural one.
Show less. Create more desire.
Imagery becomes less descriptive, framing gets tighter, details start to matter. A room, a table, a road can tell as much as the destination itself.
Identity, photographic language, editorial system, content and website were designed as one same experience.
The site becomes an entry point into the world, not a catalogue.
Less “where to go”. More “why you want to be there”.
Building desire before the destination.
- Brand Direction · Creative Direction
- Web Design · Content & Production
A brand territory designed to be recognisable, whatever the format.
MAKE PEOPLEWANT TO LEAVE.
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