Brand
Office
STRATEGIC & CREATIVE DIRECTION FOR BRANDS WITH SOMEWHERE TO GO.
Brand Office helps founders clarify where their brand should go, then turns that direction into work people notice, understand and want.
Projects
We start with the decisions behind the work.
Positioning, offer, audience and priorities come first. We turn those decisions into a creative direction that can be produced, recognised and remembered.
What we do
The problem is rarely the shoot. It is deciding what the campaign must prove, to whom, and why now. We settle that first, then shape the campaign as a complete creative world: idea, visual language, narrative and execution across every touchpoint.
Creative concepts · Campaign art direction · Visual narratives · Shoot direction · Launch concepts · Campaign toolkits
For founders whose brand says too many things at once. We clarify the position, the offer hierarchy and the audience, then translate those decisions into a creative territory the brand can genuinely own: visual codes, references, tone and creative principles in one clear direction.
Creative positioning · Art direction · Visual identity direction · Brand world · Creative guidelines · Repositioning
Volume is not the issue; a recognisable point of view is. We define what the brand should say consistently, then produce it (concept, pre-production, shoot direction and post) so every asset belongs to the same visual system.
Editorial content · Social campaigns · Photography · Film & Reels · AI-assisted production · Creative production · Content systems
Growth creates new decisions every month. We work as an external creative office beside the founder: arbitrating priorities, protecting consistency, challenging repetition and directing how the brand evolves across campaigns, content and new ideas.
Monthly creative direction · Creative reviews · Social direction · Campaign development · Visual consistency · Creative consulting
Reveal
Identify what is distinctive, valuable and worth building around.
Align
Turn the founder’s ambition into a clear positioning, offer and creative direction.
Deploy
Translate that direction into campaigns, content and experiences.
The Studio
We give brands a world of their own.
Brand Office was founded by Ava Cohen, an entrepreneur and brand strategist with a background spanning business, data and venture capital.
After building and operating Combray, a 300-square-metre integrative beauty destination in Paris, she created Brand Office to help founders make clearer brand decisions, and turn them into coherent, desirable work.
Brand Office works across beauty, wellness, hospitality and lifestyle, with premium and emerging brands. Tools evolve. Standards remain.
“The discipline of an operator. The perspective of a founder. The eye of a creative director.”